6/25/2023 0 Comments Namo media![]() Politicians and youth had a mutual impact on each other with their active participation in social media platforms such as Facebook and Twitter. Social media savvy politicians such as Modi and Kejriwal made the most of the opportunity and had a mind-boggling impact on young voters, especially the first-timers. Youngsters were in the forefront when it came to using social networks as a tool of discussing political content. Hashtags such as #Election2014, #NaMo and #ArvindKejriwal were trending during elections. Indian politicians also used hashtag strategy discretely on Twitter to drive home the point. Hence, social media became a tool both for party leaders as well as the voters to understand each other's perspectives. The active users were also started to engage with each other on the political front. Politicians were trying to form a direct contact with potential voters through Facebook and Twitter by posting and tweeting regularly. These are still early days for the Internet in Indian politics, and it is difficult to predict with certainty what would be the impact of the Internet on Indian elections which usually revolve around public rallies, sentiments, television, print or radio ads and popular welfare schemes. Right now, the Internet is offering new possibilities for political mobilisation and participation. In the coming days, Internet use will bring a paradigm shift to Indian politics. The Internet is definitely emerging as a new force to be reckoned with in Indian politics. Prime Minister Narendra D Modi is one of the most followed world leaders on Facebook and Twitter. 'Entitlements, rightful gains of growth and economic development and the like are becoming important for increasingly conscious and demanding voters, especially younger voters,' points out Bheemaiah Krishnan Ravi.Ī fascinating excerpt from his book, Modern Media, Elections and Democracy. 'With changing times, elections no longer are won by giving subsidies, doles and gifts before and after.'
0 Comments
Leave a Reply. |